Public Relations
Public Relations used to be the domain of large businesses, dribbling out information via press releases in order to gain free publicity, or to placate stockholders about their investment’s productivity. PR firms were expensive and impractical for small businesses, and landing a piece in a local paper was a stroke of luck or good networking. Getting written up in a major publication was considered almost unthinkable.Today the playing field has been leveled considerably. Individuals can send out news releases for a relative pittance, and the goals of releases are much different than scoring the big homerun. That’s because the target has changed – instead of writing releases for journalists, who are inundated with thousands of press releases a month, a smart business can craft releases directly to their consumers. Thanks to the “spidering” nature of web content, your customers can find you through not only your website, but your news releases. Just by orchestrating a common sense PR campaign, releasing a large amount of direct-to-consumer news releases over the web can improve a business dramatically. It tackles the two main areas of SEO: keyword-rich content and backlinks. You can literally multiply the amount of content for your business online, all while linking back to your site. It’s win-win.