- Determine where you want to go.
- Assess your strengths, weaknesses, opportunities and threats.
- Figure out who your customers are (or who they should be).
- Market research.
- Create your brand.
- Become a Thought Leader.
- Niche Markets.
- Build a great website.
- Optimize your website for search engines.
- Create a Public Relations campaign.
- Decide whether or not you need advertising.
- Network! In person and online.
- Do you need multimedia?
- Start a blog.
- Market the old-fashioned way. Sort of.
- Analyze your progress.
